#BikiniBridge is defined as when "bikini bottoms are suspended
between the two hip bones, causing a space between the bikini and the lower
abdomen.” In the past three days, the hashtag has been retweeted over 4,000
times. There’s even a
Tumblr and countless Twitter accounts dedicated to the
fad.
The latest “trend” in
thinspiration, however, can also be defined
as a major hoax.
The bikini bridge is, of course, already earning notoriety as the
thinspo-trend of 2014, replacing last year’s obsession with the thigh gap. Yet
while the
thigh gap was a very real body image issue,
the bikini bridge may not be.
4chan, a popular image-board site, has reportedly (and dangerously) initiated
a ploy to explode the bikini bridge across the internet. The hoax, entitled
"Operation Bikini Bridge" by an anonymous user,
featured a fairly simple, two-phase plot.
Phase one emphasized the importance of producing and circulating images,
thereby sparking both social and media outrage. "Create propaganda parading the
'bikini bridge' to be the next big thing (pic related — that read “If you have
time to complain, you have time to train,” or “Getting a smoother tan line from
your bikini bridge”). Circulate it throughout the internet. Simultaneously, we
create reverse propoganda, denouncing the bikini bridge as an unhealthy
obsession. This, too, we circulate throughout the internet."
The second phase followed suit, targeting those most susceptible to the trend
— "After a fair amount of circulation has been accomplished," the user wrote,
"we circulate the images throughout parts of the internet known to be biased on
the subject of weight (i.e. thin privilege, fat shaming, etc.)."
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And while many news outlets warned against the hoax – the
Today Show’s headline read “Don't Fall
for the 'Bikini Bridge' Prank the Internet is Playing on You,” while
The Washington Post wrote “The 'Bikini
Bridge,' 4chan’s Latest Prank, is Actually Pretty Dangerous” – it has also
succeeded in 4chan’s wish of turning the bikini bridge into a desirable body
trend.
One user
posted a photo on Instagram of her
pre-existing bikini bridge — deep enough to hold her iPod — writing “Apparently
the thigh gap is so last year and its all about the bikini bridge this summer!
Haters gonna hate,” followed by a series of hashtags: #hips #bikinibridge
#fitness #tonned #thinsperation #fitsperation, to name a few. Another user
tweeted, “The feeling I get when a belly
gets in the way of a perfect #bikinibridge :( Guess there’s work for the new
year! #thinspo #thinspiration.”
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The fact that women are particularly vulnerable to
body-image based trends, combined with the
accessibility of social media, leads to the ability for these so-called trends
to explode. It's an even more frightening reality that within mere hours, a new
idea of how we want our bodies to look can take off.
"Thanks to social media, it's easy for something like this to become a trend
so quickly and it's just another example of the objectification of women and
their
bodies," Louise Adams, a clinical
psychologist who specializes in eating disorders and body image told
The Sydney Morning Tribune. "Social
media creates competitiveness between other women. We know this largely effects
younger women and this is exactly who is using these sites. This is a generation
who has grown up with social media and at the same time, eating disorder figures
have doubled."