Kate Upton's Steamy Mercedes-Benz Ad Draws Controversy (Video)
The Sports Illustrated swimsuit bombshell is shown in slo-mo while football players gawk.
A new Mercedes-Benz commercial featuring a scantily Kate
Upton strutting her stuff in slo-mo has drawn some heat from critics
including the Parents Television Council.
"This ad [reinforces] for millions of wives, daughters and sisters across the
country that you use your sex appeal to get what you want," a PTC spokesperson
complained to Daily Mail (via the Los Angeles Times). "If anything, this ad
proves that we’ve regressed rather than progressed over the last several
years."
PHOTOS: 100 Golden Globes Gowns
The car company's Upton ad, scheduled to air during the Super Bowl in February, teases that the 20-year-old bombshell -- sporting cutoff jean shorts and a low-cut black tank top -- will wash the 2014 Mercedes CLA-Class (which Forbes dubs "sexy") "in slow motion."
In truth, the only car-washing done is by a group of gawking football players who land somewhere in the college/high school age range. "You missed a spot," purrs Upton.
Beyond the PTC, others are voicing discontent over the ad on the brand's Facebook page, where reviews are mostly mixed. Among the complaints: The concept is too unoriginal, too "tacky" and "made the car look cheap."
Wrote one decidedly media-savvy commenter, "With all of these comments and publicity, the ad is CLEARLY effective!"
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PHOTOS: 100 Golden Globes Gowns
The car company's Upton ad, scheduled to air during the Super Bowl in February, teases that the 20-year-old bombshell -- sporting cutoff jean shorts and a low-cut black tank top -- will wash the 2014 Mercedes CLA-Class (which Forbes dubs "sexy") "in slow motion."
In truth, the only car-washing done is by a group of gawking football players who land somewhere in the college/high school age range. "You missed a spot," purrs Upton.
Beyond the PTC, others are voicing discontent over the ad on the brand's Facebook page, where reviews are mostly mixed. Among the complaints: The concept is too unoriginal, too "tacky" and "made the car look cheap."
Wrote one decidedly media-savvy commenter, "With all of these comments and publicity, the ad is CLEARLY effective!"
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